the Elegance of ZOZO’s Festive Collection

As the festive season draws near, we are thrilled to embark on a new chapter in our celebrated journey —one that celebrates elegance, tradition, and modern flair. This year, we have teamed up with the dazzling Sonali as our new Brand Ambassador to launch the highly anticipated Festive Collection. Prepare to be enchanted as we redefine ethnic wear with a fresh perspective that perfectly captures the essence of the modern Indian woman. 

Sonali: A Perfect Fusion of Tradition and Modernity

Ketan bavada, Managing Director of Zozo, shares his enthusiasm for the new collaboration: “We are thrilled to welcome Sonali to the ZOZO family. Her journey from a rising star to a celebrated actress mirrors ZOZO’s own evolution over the years. Kriti embodies the modern Indian woman—graceful, rooted in tradition, and confidently stepping into the future. This collaboration is not just about showcasing a collection; it’s about celebrating every woman who harmonizes her heritage with contemporary style.

In this exciting new chapter, we are delighted to have Sonali, the epitome of contemporary grace, as the face of our Festive Collection. Known for her magnetic presence and deep connection to her roots, Kriti perfectly represents the spirit of today’s Indian woman—elegant, confident, and ever-evolving. This partnership highlights our commitment to aspirational fashion and celebrates the essence of our brand. The collection embraces craftsmanship and honors the modern Indian woman, resonating with the sentiment, “There’s Something Zozo About Her.”

As we prepare for the festive season, ZOZO is also ramping up its marketing efforts to reach a broader audience. Mr. Bindra adds, “The apparel sector has faced its share of challenges recently, but we’re optimistic about a strong revival this Diwali. Our marketing strategy is bold and engaging, with multiple campaigns planned across digital platforms, movie theatres, outdoor spaces, and print media.